I often get asked why I chose the name Black Diamond Strength for my company. Was it because I liked skiing the challenging slopes?... Absolutely not! I cannot even stand on the damn things. Let’s back track on this one.
STRENGTH: This word is so important in so many ways.
First, everyone needs physical strength so that’s the obvious choice. It doesn’t matter if you’re 7 or 77 (or older) strength training is a benefit for you. Secondly, strength is also a mental goal. To achieve any goal, any mindset, and really to do anything in life, you need mental strength. One definition of strength I found in a dictionary was “the capacity of an object or substance to withstand great force or pressure.” Which then brings me to the next word in my business name...
DIAMOND: How are diamonds made?
They’re formed beneath Earth’s surface over millions of years under the perfect conditions of heat and pressure. Working through goals to become stronger, to lose weight, or to run a 10-minute mile, all require certain forces of pressure for all of those things to be achieved. What is a more beautiful reminder of what can happen after withstanding all of that hard work, discipline, and pressure than a diamond?
Lastly, why are they BLACK diamonds? Well, just like you and me, it's all of our imperfections that make us the unique humans we are. Black diamonds are usually formed by chemical impurities and it makes them unique and a rare kind of colored diamond.
Oh, and it also sounds cool.
If the earth can put itself through all of that pressure to create a beautiful diamond, so can you! The goal of Black Diamond Strength is to help you unearth your potential. It might not be the easiest thing you ever do and it’s not going to happen overnight. But with consistency and doing the correct things, you’ll discover all that your body can do! You’re not built to sit behind a desk and let the world move around you your whole life.
You’re made to explore, move, and live…and it all starts with being healthy.